With online shoppers being overwhelmed with options It becomes more important to make the shopping experience as simple and frictionless as possible. Customers who have a difficult and confusing shopping experience may abandon their carts and leave negative reviews which will convince others who might be interested to stay away from the store.
From a lack of calls-to-action to poor-quality product images, these ecommerce design mistakes can result in serious consequences for your sales. Fortunately, the majority of them are preventable by careful planning.
Images of low quality
Everyone doesn’t want to buy a product that doesn’t make it look good. This is why it’s vital to make sure you use high-quality images on your e-commerce website. Having poor quality pictures won’t just turn off customers, but will also damage your brand reputation.
There is no Guest Checkout option
Another mistake that is often made is not providing guests a guest checkout. This could discourage prospective customers from purchasing on your website. Many customers are hesitant when asked to sign up for an account, particularly when they have to provide their personal information like their email address. It is recommended that visitors sign up with their social media accounts instead to simplify the process. This will minimize their privacy concerns.
Finally, another big ecommerce design flaw is having a messy and unorganized menu structure. It is essential to establish a clear strategy for how each page of your website will appear so that the navigation is intuitive and easy for customers. Make sure each page is structured according to the type of content it contains and make it easy for users to find the items they’re looking for.
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